Introducing Write On Riot, a brand that encourages customers to write its tagline
October 21st, 2009 3:29pm in clients, css, html, jquery, web app, website, wor, write on riot
We’re proud to be removing the shrink wrap from our newest work, Write On Riot, a brand that lets its customers write the tagline. It’s an experiment by Rob Dalton and Keith Sherman in conceiving and building a brand from scratch, relying exclusively on social media for its success or failure. (More in Write On Riot’s Birth of a brand.)
This is the first release of WriteOnRiot.com. You can…
- change Write On Riot’s official tagline — do so on the homepage or in the header of any other page. Just click on the tagline and it’ll let you change it
- read the first blog post in WOR’s evolution, Birth of a brand
- fan WOR on Facebook and add your own two cents for the daily Riot Line
- follow on Twitter and check out Riot Lines there
Every time you visit the Write On Riot website, you’ll see the latest tagline as entered by someone. It’s completely anonymous and in everyone’s hands. If you think you can write a better tagline, do so!
How to Write On Riot
Tools?
We used HTML, CSS and jQuery to create some of the animated effects and transitions. There’s some AJAX goodiness in there as well, while also being powered by Drupal and CodeIgniter.